How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
Behavioral Insights from Eye Tracking
To use eye tracking effectively it’s important to understand its added-value and its limitations. Specifically, eye tracking is very good at identifying: Visibility: in a crowded environment, do consumers even see and notice a package…
Behavioral Research: The Key to Developing Great Packaging
How to Leverage Behavioral Research for Package Design Most of us default to buying brands that can be quickly seen and understood. We simply don’t have time to compare the options in a category. As…
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The Power Of Packaging
Packaging Trends For 2017 Consumers are increasingly paying attention to package format and design. Whether they do it consciously or not, packaging will continue to play an ever increasing role in purchase decisions. Smart packaging…
Is More Choice At Shelf Always Better?
In a typical grocery store our research has found that in the top 20 categories, there are the following level of choices on average: 200 product choices 5 segment choices 7 brand choices 5 size…
How Consumers Make Decisions
Scientists say we make thousands of decisions per day, some sources say as high as 35,000 per day. A Cornell University study says we make 226 decisions per day on what to eat alone. Yet…
The Effectiveness of “New” Flashes
Do “New” flashes really work? Not really. Typically “new” flashes are not a primary pack element that is viewed. Our research has shown that the average shopper typically only reviews 2-3 primary elements on a…
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