As we move into 2025, the retail world is changing. New technology, efforts to be more environmentally friendly, and customer demands are changing how businesses interact with their customers. 2024’s retail trends revealed…
How to Leverage Behavioral Research for Package Design Most of us default to buying brands that can be quickly seen and understood. We simply don’t have time to compare the options in a category. As…
Behavioral Research: The Key to Developing Great Packaging Read More »
Packaging Trends For 2017 Consumers are increasingly paying attention to package format and design. Whether they do it consciously or not, packaging will continue to play an ever increasing role in purchase decisions. Smart packaging…
In a typical grocery store our research has found that in the top 20 categories, there are the following level of choices on average: 200 product choices 5 segment choices 7 brand choices 5 size…
Scientists say we make thousands of decisions per day, some sources say as high as 35,000 per day. A Cornell University study says we make 226 decisions per day on what to eat alone. Yet…
Do “New” flashes really work? Not really. Typically “new” flashes are not a primary pack element that is viewed. Our research has shown that the average shopper typically only reviews 2-3 primary elements on a…
Why packaging needs to be your most effective communication In the average grocery store, there are 1.3 million written words on the front panels of packages. It would take the average person 16 days reading…
One, two seconds . . . . the time your package has to engage your shopper Read More »
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