How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
Online Grocery Shopping is Misunderstood
Today online grocery shopping represents between 2-4% of the market and is forecasted to be 20% of grocery sales by 2025. Grocery shopping is the next major retail sector to be disrupted. However, there are…
How AI will Change the Retail Industry
AI (artificial intelligence) is transforming the retail industry. It is estimated that by 2025 the size of the AI software and systems industry is expected to reach US$35,870 million. AI will change the entire product…
Mobile Ecommerce for CPG Products
Demands a Different Approach
As we make the shift to smaller and smaller devices from desktop to tablet to smartphone, mobile ecommerce is only going to grow and nowhere is there more opportunity for growth than online food and…
Mobile Ecommerce for CPG Products
Demands a Different Approach Read More »
What People Say Versus What People Do
The problem with a lot of interview based shopper research is that the answers are simply taken at face value. But by digging a little deeper, it’s usually revealed that the respondent may not be…
Improving the Marketing Research Experience
At Explorer, we understand our clients are busy. They don’t have time to pour over lengthy reports to find the insight they’re looking for. That’s why we provide shortcuts to relevant information with key insights…
The Emotional Shopper
As human beings, our ability to put our emotions into words isn’t very good. After all, we’ve been experiencing emotions 100 times longer (500 million years) than we have been able to talk (65,000 years).…
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