Connecting Beauty Brand and Retailer Trends
How do you know when summer is nearly here? When your knitted hats and mitts have settled to the bottom of the pile and your favorite sun hats and glasses have emerged on…
Improving the Marketing Research Experience
At Explorer, we understand our clients are busy. They don’t have time to pour over lengthy reports to find the insight they’re looking for. That’s why we provide shortcuts to relevant information with key insights…
The Emotional Shopper
As human beings, our ability to put our emotions into words isn’t very good. After all, we’ve been experiencing emotions 100 times longer (500 million years) than we have been able to talk (65,000 years).…
Influencing Shopper Speed is a Nudge that can Increase Sales
It’s widely acknowledged that walking speed plays an influential role in shoppers’ purchasing decisions. But until now it was unclear what retailers could do to influence the pace of their customers. New research suggests there…
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A Behavioral Science Perspective to Queuing
Billions of consumer dollars are either made or lost depending on the way businesses manage customer queues. Lengthy wait times can damage brand perception, lead to line abandonment or worst-case scenario, stop customers from coming…
Why do Shoppers Crave Variety?
Understanding why shoppers seek variety, reveals key behavioral insights that can be leveraged in-store. To drive in-store trial of new products, it helps to understand what influences a discovery mindset for shoppers. We have found…
Effective In Store Communication
As retail continues to evolve, we often get asked, “will the role of in-store communication change?” We believe that the balance will shift to more of a focus on inspiration and branding but the same…
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