Store-led sustainability campaigns can have a significant impact on both consumer behavior and brand perception, but their effectiveness depends on several factors, including consumer awareness, convenience, and perceived authenticity. Here’s a breakdown of…
Effectiveness of Store-led Sustainability Campaigns Read More »
It’s widely acknowledged that walking speed plays an influential role in shoppers’ purchasing decisions. But until now it was unclear what retailers could do to influence the pace of their customers. New research suggests there…
Influencing Shopper Speed is a Nudge that can Increase Sales Read More »
Billions of consumer dollars are either made or lost depending on the way businesses manage customer queues. Lengthy wait times can damage brand perception, lead to line abandonment or worst-case scenario, stop customers from coming…
Understanding why shoppers seek variety, reveals key behavioral insights that can be leveraged in-store. To drive in-store trial of new products, it helps to understand what influences a discovery mindset for shoppers. We have found…
As retail continues to evolve, we often get asked, “will the role of in-store communication change?” We believe that the balance will shift to more of a focus on inspiration and branding but the same…
VR and eye tracking aren’t new on their own, but when the two are combined, they offer a powerful new tool for conducting marketing research and Explorer is proud to be at the forefront of…
Virtual Reality meets Eye Tracking: A Game Changer Read More »
Delivering a unique shopping experience is critical to surviving in today’s competitive retail landscape and virtual reality is the perfect way to test what is going to break through in store. VR research enables in…
Better Behavioral Insights with VR and Eye Tracking Read More »
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