As we move into 2025, the retail world is changing. New technology, efforts to be more environmentally friendly, and customer demands are changing how businesses interact with their customers. 2024’s retail trends revealed…
Billions of consumer dollars are either made or lost depending on the way businesses manage customer queues. Lengthy wait times can damage brand perception, lead to line abandonment or worst-case scenario, stop customers from coming…
Understanding why shoppers seek variety, reveals key behavioral insights that can be leveraged in-store. To drive in-store trial of new products, it helps to understand what influences a discovery mindset for shoppers. We have found…
Media (in store signage, POS, menu boards, online ads) is often ignored because it fails to take into account the concept of “glance media”. “Glance media” supports the idea that shoppers are often in environments,…
As retail continues to evolve, we often get asked, “will the role of in-store communication change?” We believe that the balance will shift to more of a focus on inspiration and branding but the same…
VR and eye tracking aren’t new on their own, but when the two are combined, they offer a powerful new tool for conducting marketing research and Explorer is proud to be at the forefront of…
Virtual Reality meets Eye Tracking: A Game Changer Read More »
Delivering a unique shopping experience is critical to surviving in today’s competitive retail landscape and virtual reality is the perfect way to test what is going to break through in store. VR research enables in…
Better Behavioral Insights with VR and Eye Tracking Read More »
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