How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
Success Post-pandemic: Store Checkout Design
The current pandemic has fundamentally altered shopper behavior. Behavioral shifts are multi-dimensional with many expected to remain as we all work through this crisis. To help contextualize these impacts, we have used our shopper behavior…
Success Post-pandemic:
Quick Service Restaurants
Current Pandemic Shifts and Consumer Behavior The current social distancing paradigm brought on by COVID-19 has dramatically impacted the entire food services sector. Quick-service restaurants (QSRs) in particular have been forced to quickly shift their…
Success Post-pandemic:
Quick Service Restaurants Read More »
Online 3D Shelf Testing
COVID-19 has affected how we do shopper research in both the short and mid-term. However, we know that for shopper testing “context is king”. It is imperative to test packaging, signage, and planograms in a…
Success Post-pandemic: Merchandising
The current pandemic has fundamentally altered shopper behavior. Behavioral shifts are multi-dimensional with many expected to remain as we all work through this crisis. To help contextualize these impacts, we have used our shopper behavior…
Better Online Behavioral Research
At Explorer, we have always used immersive environment testing to measure shopper behavior. As more research shifts to online, it is important to be able to understand and predict future shopper behavior. Our difference is…
Success Post-pandemic: Pantry Loaded Products
Pandemic Behavior: Over the past few weeks, everyone has heard a number of different perspectives around the state of research during the pandemic, the validity of available research methods, and how to prioritize research moving…
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