How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
5 Ways to Save Money on Marketing Research with VR
As VR technology continues to improve, the cost savings that you can achieve with VR are becoming clear. These savings are beyond just the traditional marketing research budget and also include production development, global testing…
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Some Necessary Rules for “Online VR” Research
Online vs. in-person research? The recurring question many of us face every time we launch a new research initiative. There are obvious benefits and drawbacks to both, depending on objectives. Online will yield quick answers,…
Is the shift to a digital path-to-purchase permanent?
It is no surprise that the transition to a more digital path-to-purchase has been accelerated as a result of the ongoing pandemic. But, as this transition has been accelerated over the recent months, the key…
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Four Reasons to use Virtual Reality to Optimize your Front End
The checkout area has changed drastically during the pandemic. Our research shows that 74% of shoppers want this area redesigned. While the majority of shoppers, 69% appreciate the safety changes that have been made at…
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Does the new normal mean the end of front-end impulse?
The front end of the store has long been a competitive area, focused on organizing and designing products to capture attention and convert to purchase, rising above all necessary distractions in this zone. Considerable time…
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4 Ways to Influence the New Digital Consumer
There’s a new Path to Purchase. Shoppers have turned increasingly to online shopping and curbside pick-up amidst the COVID-19 pandemic. We therefore now have a new experimental digital buyer with 70% of consumers buying on…
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