As we move into 2025, the retail world is changing. New technology, efforts to be more environmentally friendly, and customer demands are changing how businesses interact with their customers. 2024’s retail trends revealed…
Product packaging is the first branded “moment of truth” when customers see a product in-store. Packages are also featured in most brand communications whether that’s TV, digital, or in print. It’s a key component of…
Traditionally, marketing research relied on people’s stated attitudes and behaviors to make decisions about customers, consumers, and products, as well as marketing and advertising strategies. It treated human behavior as rational and straightforward. However, based…
4 Key Decision Making Biases of Modern Behavioral Science Read More »
The Argument Against Consumer Research Should you take the next step and do consumer research? Let’s start with the potential risk of not doing any consumer research, whether it’s qualitative or quantitative research. Many…
The main focus of marketers tends to be verbal brand communication. Clever tag lines, producing advertising for print and digital media. Web sites and social media constantly demand new and relevant content. The messaging on…
Here are the packaging trends to be aware of in 2019. With the continued growth of e-commerce, protective packaging will continue to be important however this is quickly being outweighed by other considerations. As retail…
Wouldn’t it be nice if our purchase decisions were rational and logical based on the careful consideration of all the available options? The truth is, they rarely are. Rather, our emotions are the main drivers…
How to Leverage Shopper Emotional States in 2020 Read More »
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