How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
Shopper Behavior After COVID-19
The Consumer has Changed The pandemic has accelerated the drive to online shopping, and many have decided they are not going back. The future of shopping is omnichannel along with a demand for more experiential…
Consumers Demand that Retail be Frictionless
New technology, along with a renewed commitment to customer experience is blurring the lines between online and in-store shopping. It used to be the case that there were two different kinds of shoppers. One preferred…
How Frictionless Check Outs Could Impact Impulse Sales
Explorer predicts frictionless check outs will be one of the most influential trends that will reshape retail. A 2020 Explorer study found 68% of shoppers say the check out experience is one of the most…
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How to Win Back the In-Cafe Consumer
As part of an Explorer changing habits research study, we looked at the in-café coffee habit and how companies can win back consumers as things begin to normalize after the pandemic. The in-café coffee get-together…
Win Back the Morning Coffee
Drive-Thru Habit
As part of an Explorer changing habits research study, we looked at the morning coffee Drive-Thru routine and how companies can win back consumers as they start to re-establish routines. The morning coffee Drive-Thru is…
The Fragmented Shopper
The Pandemic has Changed Shopper Behavior There’s no doubt that shopper behavior has changed due to the pandemic. Studies everywhere show that e-commerce has grown enormously, and people are doing larger, less frequent shops in…
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