How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
When to Test Digital Content
In Lab or Online
Often when we get asked to submit a proposal to test digital content, our clients ask what the pros and cons are of testing the content in a lab setting versus online. There are clear…
How Instagram is Changing Shopper Behavior
Instagram is no longer just a photo-sharing platform. Recent studies have shown that Instagram advertising can affect shopper behavior from the initial discovery of the brand to even influencing purchase behavior. Long viewed as a…
How to Use Eye Tracking to Improve Digital Performance
The eyes don’t lie. That’s why Eye Tracking is such a great tool to improve your brand or website’s digital performance. The eyes are the gateway to identifying subconscious insights around your brand and its…
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The Mall’s New Role
The State of Affairs With pandemic restrictions lifting, mall owners are rethinking how to use their space and enhance the shopping experience to keep people coming back. Short term there is hope for mall retailers…
Back-to-School Shopping Back to Normal?
There’s still a lot of uncertainty over what back-to-school will look like in the fall and how it will affect shopping behavior. Key back-to-school-shopping insights indicate that nearly two-thirds of parents and guardians expect their…
Meal Kit Delivery Post-COVID
One of the big trends we saw during the pandemic was meal kit delivery to homes. These kits come with a recipe and all of the ingredients to make a meal. Many of these companies…
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