As we move into 2025, the retail world is changing. New technology, efforts to be more environmentally friendly, and customer demands are changing how businesses interact with their customers. 2024’s retail trends revealed…
Often when we get asked to submit a proposal to test digital content, our clients ask what the pros and cons are of testing the content in a lab setting versus online. There are clear…
Instagram is no longer just a photo-sharing platform. Recent studies have shown that Instagram advertising can affect shopper behavior from the initial discovery of the brand to even influencing purchase behavior. Long viewed as a…
The eyes don’t lie. That’s why Eye Tracking is such a great tool to improve your brand or website’s digital performance. The eyes are the gateway to identifying subconscious insights around your brand and its…
How to Use Eye Tracking to Improve Digital Performance Read More »
The State of Affairs With pandemic restrictions lifting, mall owners are rethinking how to use their space and enhance the shopping experience to keep people coming back. Short term there is hope for mall retailers…
The Consumer has Changed The pandemic has accelerated the drive to online shopping, and many have decided they are not going back. The future of shopping is omnichannel along with a demand for more experiential…
New technology, along with a renewed commitment to customer experience is blurring the lines between online and in-store shopping. It used to be the case that there were two different kinds of shoppers. One preferred…
Subscribe below to our monthly Perspectives Newsletter for important insights.
720 East Butterfield Road,
Suite 110, Lombard, IL
60148
2425 Skymark Avenue,
Suite 5, Mississauga, ON
L4W 4Y6
See our contact page for our
global network of offices.
Chicago: 630-519-4681
Toronto: 905-629-4639
Toll Free: 1-855-251-5434
It’s easy. We send our new posts once a month. Sign up now for our monthly Perspectives newsletter.
