How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
Switch, Stay and Pay Motivators
Consumers have come to expect companies to keep offering the services, experiences, and concessions introduced during the pandemic. The question then becomes which ones are worth concentrating on? A study of switch, stay, and pay…
How to Motivate Today’s Consumers
Price and Quality used to be the most important motivators for consumers, but things have changed. Consumer values have been reimagined and people are quick to abandon brands that don’t support these values. The pandemic…
How the Role of the Store Associate has Changed
Despite the use of technology in retail, many customers still desire and expect the ability to speak to a well-trained, knowledgeable sales advisor. Consumers now have the ability to connect in real-time to store associates…
Flexible Delivery: Meeting the Customer Where They’re At
Before the pandemic, many retailers weren’t concerned with offering flexible delivery methods since most of their sales were being driven by in-store shopping. While they were aware that consumers wanted seamless omnichannel experiences, they figured…
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Combining the Physical and Digital Worlds in Retail
The line between the physical and digital space in retail is getting increasingly blurry. Augmented reality and virtual reality are transforming our world. Modern retailers are embracing the idea that digital experiences will enhance the…
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QR Codes Beyond Restaurant Menus
There’s no doubt the pandemic has accelerated the use of the QR Code. We’re mostly familiar with them from restaurants where we’re forced to use them to access menus to help maintain hygiene. But as…
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