How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
2022 Retail Disruptions and Top Emerging Shopper Trends
As shopper insights researchers, our work is focused on understanding consumer behavior in a retail environment. This can include studying what motivates people to make purchases, what factors influence their decisions (both consciously and unconsciously),…
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Mind the Gap: The Bifurcation of Consumer Spending
If you’re old enough to make or spend money, you’ve probably been feeling the impacts of inflation. Recent information shows slight signs of easing, but overall, we’re still close to an inflationary high point over…
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4 Ways to Structure Impulse Buying in the Online Checkout Experience
There are entire categories that live and die in the impulse buying space. In fact, it is the leading strategy for many products in retail outlets, from drug stores to convenience, grocery stores, and mass.…
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The Return of the Holiday Gathering
“Please pass the gravy!” As the year draws to a close, the cascade of close-knit holidays almost always means an increase in parties and family gatherings. 2 years ago, fears around health and safety made…
Gray November is the New Black Friday
In our current economic paradigm, the power of Black Friday has diminished. Consumers are facing increasing gas, food and gift prices as well as shortages and scarcity (from either supply chain or logistics) in many…
Merchandising Tips to Overcome Shortages
OUT OF STOCK is a message no shopper wants to see – least of all when they’re on the annual hunt for holiday-related items. This year, suppliers and retailers are facing a number of shortages…
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