How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
Using Eye Tracking to Understand the Cannabis Shopper
Cannabis is complex. It’s a brand-new category in the (legitimate and legal) market. There are many different formats, product types, consumer groups, and channels (online, in-store, medicinal, recreational, and even pet-focused, for example) to navigate.…
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Understanding Category Triggers to Maximize Shopper Activation
Let’s say you’re at a party. You have something to tell your friend, who is all the way across the room. Several of the people at the party already know about the thing you’re wanting…
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3 Ways a More Holistic View of the Shopper Moves Brands Forward
Viewing the shopper as a person is crucial for brands that are looking to grow their portfolio of brands, increase sales within a category, or improve their performance at specific retailers. By understanding the shopper’s…
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Redefining Shopper Trips
When it comes to shopper insights, it is crucial to understand the underlying factors that drive shopper trips. Historically, the number of items purchased has been a key determinant in categorizing these trips, with “fill-in”…
2022 Retrospective: Top Sustainability Trends
2022 has been a rollercoaster of a year for both businesses and consumers. With inflation taking over as the most front-of-mind concern for, well . . . everyone, inflation is superseding sustainability in importance, and…
2022 Retrospective: Top Packaging Design Trends
We know a thing or two about shopping, to say the least. And while this retrospective is in no way comprehensive, we give you some of the year’s top packaging design trends and give a…
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