As we move into 2025, the retail world is changing. New technology, efforts to be more environmentally friendly, and customer demands are changing how businesses interact with their customers. 2024’s retail trends revealed…
The customer experience is the new battleground for retailers with an e-commerce presence. But even today, websites and apps take second place to traditional market research around the in-store shopper journey and path to purchase.…
How Explorer Research Uncovers UX Insights for Better CX Read More »
Cannabis is complex. It’s a brand-new category in the (legitimate and legal) market. There are many different formats, product types, consumer groups, and channels (online, in-store, medicinal, recreational, and even pet-focused, for example) to navigate.…
Using Eye Tracking to Understand the Cannabis Shopper Read More »
Let’s say you’re at a party. You have something to tell your friend, who is all the way across the room. Several of the people at the party already know about the thing you’re wanting…
Understanding Category Triggers to Maximize Shopper Activation Read More »
Viewing the shopper as a person is crucial for brands that are looking to grow their portfolio of brands, increase sales within a category, or improve their performance at specific retailers. By understanding the shopper’s…
3 Ways a More Holistic View of the Shopper Moves Brands Forward Read More »
When it comes to shopper insights, it is crucial to understand the underlying factors that drive shopper trips. Historically, the number of items purchased has been a key determinant in categorizing these trips, with “fill-in”…
2022 has been a rollercoaster of a year for both businesses and consumers. With inflation taking over as the most front-of-mind concern for, well . . . everyone, inflation is superseding sustainability in importance, and…
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