As we move into 2025, the retail world is changing. New technology, efforts to be more environmentally friendly, and customer demands are changing how businesses interact with their customers. 2024’s retail trends revealed…
As temperatures soar, the long-awaited season of summer is in full swing. Retailers across the country are getting into the season with vibrant summer-themed displays and exciting promotions. Whether it’s promoting grilling essentials, outdoor activities,…
Summer Seasonal Displays: Maximizing Impact and Engagement Read More »
Top brands understand the importance of delivering an exceptional in-store experience to ensure the success of their brick-and-mortar operations. This understanding stems from the recognition that providing excellent customer service, engaging product demonstrations, and hosting…
The challenge of the impulse purchase is unique for brands because it relies on enticement outside of a shopper’s existing plan. To achieve this, impulse purchases rely on incentives like captivating packaging, taste appeal, and…
The shopper journey has undergone a significant transformation in recent times, largely driven by the impact of inflation on consumers’ purchasing power. Inflation has created an environment where people have less discretionary income, forcing them…
The Changing Shopper Journey in an Era of Inflation Read More »
Impulse buying is a critical element in the realm of retail. It’s the secret sauce that drives sales and increases shopping cart value in supermarkets, convenience stores, department stores, the local pharmacy, and more. But…
In the world of e-commerce, having a user-friendly and intuitive website or app is the cost of entry. A well-designed site that aligns with how shoppers subconsciously navigate ensures a positive user experience and ultimately,…
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