How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
Best In-Store Design Experiences
Top brands understand the importance of delivering an exceptional in-store experience to ensure the success of their brick-and-mortar operations. This understanding stems from the recognition that providing excellent customer service, engaging product demonstrations, and hosting…
Driving Front End Impulse in Inflationary Times
The challenge of the impulse purchase is unique for brands because it relies on enticement outside of a shopper’s existing plan. To achieve this, impulse purchases rely on incentives like captivating packaging, taste appeal, and…
The Changing Shopper Journey in an Era of Inflation
The shopper journey has undergone a significant transformation in recent times, largely driven by the impact of inflation on consumers’ purchasing power. Inflation has created an environment where people have less discretionary income, forcing them…
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Stimulating Impulse in the Online Environment
Impulse buying is a critical element in the realm of retail. It’s the secret sauce that drives sales and increases shopping cart value in supermarkets, convenience stores, department stores, the local pharmacy, and more. But…
The Benefits of Shopper UX Research
In the world of e-commerce, having a user-friendly and intuitive website or app is the cost of entry. A well-designed site that aligns with how shoppers subconsciously navigate ensures a positive user experience and ultimately,…
How Shopper Activation Framework Identifies Online Behaviors
Historically, trips have been classified based on the total basket; for instance, a ‘Stock Up’ type trip is classified as a large, planned trip to prepare for the coming week, containing 15+ items and a…
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