At Explorer, immersive environment testing has always been at the core of how we measure shopper behavior. As research increasingly shifts online, understanding and forecasting future shopper decisions is more important than ever. What sets us apart is our ability to link online behaviors to our robust behavioral database—delivering precise predictions of what shoppers will do next. Our suite of online shopping research tools include:
- Virtual shelf environments is a proprietary virtual shelf environment that allows for effective testing of packaging, planogram, and shelf merchandising. The ability to interact with packages in our virtual shelf allows for realistic and reliable shopping experiences. All behaviors are tracked including purchases, shopping, find times, shop time and at-shelf viewing.
- Evaluating packaging within e-commerce environments. It’s even more important today for brands to understand the impact of their packaging in e-commerce. Using e-commerce sites (including Amazon) we can test how to optimize and improve your online packaging communication. Contact us for a free Online Packaging Principles report.
- Eye Tracking. Being leaders in eye tracking, our online eye tracking is valid and reliable. It identifies at shelf breakthrough of packaging signage and brand blocking. We can generate heat maps, gaze patterns, the percentage viewed and the dwell time on different elements viewed. We can also eye track individual packages to understand package communication. Our eye tracking team has over fifteen years of experience and has the ability to understand and interpret eye tracking results.
- Planogram and at-shelf communication optimization. Using proprietary approaches to planogram development we can help design and optimize shelf sets so you can be better positioned for growth.
With all of our online research tools, our expertise in shopper, packaging, e-commerce and UX help to provide experience-based recommendations for your team.
