What “Corporate Social Responsibility” Means to Your Customers
Climate change. Deforestation. Food and water scarcity. Pollution. Gender and racial inequity . . . it’s no secret that we live in an…
Sustainability
7 Tips for Developing a Socially Conscious Brand
Consumers are keen on purchasing from brands that align with the causes that matter to them. Before buying a product, they are also more…
Reflecting on the Top
Packaging Trends of 2024
Packaging plays a critical role in shaping consumer perceptions, enhancing brand value, and ensuring product protection. In 2024, packaging…
Eye Tracking in Sustainable Packaging Research
Shoppers are increasingly aware of the impact their purchasing decisions have on the environment. As shoppers continue to seek out…