Fusing Qualitative & Quantitative Research
Qualitative research is well known for uncovering nuanced insights and reliably unearthing the “whys” of human decision-making and…
Quantitative Research
Case Study – Retail Design with Walmart
The Challenge: The Walmart team reached out to Explorer as they prepared to introduce their upgraded store concept in select test…
Case Study – Canopy Growth Path to Purchase
Canopy Growth wanted to understand the different customer journeys by customers, channels and formats, to understand the drivers of choice…
Benefit of Mixed Methods in Understanding Shopping Behavior
Staying top of mind is no mean feat for brands in the 21st century, with the sheer volume of competitor noise in the marketplace. Adding…
