Navigating Retail: Qualitative Virtual vs. In-Person Shop-Alongs
As a qualitative research methodology, shop-alongs are among the most organic options available to researchers. In this shopper insights…
Online Research Tools
The Benefits of Shopper UX Research
In the world of e-commerce, having a user-friendly and intuitive website or app is the cost of entry. A well-designed site that aligns with…
How Shopper Activation Framework Identifies Online Behaviors
Historically, trips have been classified based on the total basket; for instance, a ‘Stock Up’ type trip is classified as a large,…
The Power of Eye Tracking for E-Commerce Shopper Insights
In a cutthroat digital market, it is now more important than ever for brands to really understand their customers. But consumer behavior…