Case Study – POSM Testing – Alcoholic Beverage
The Challenge: A worldwide leading spirits producer has observed a decrease in sales amid rising inflation, as consumers opt for more…
Inflation
2022 Retail Disruptions and Top Emerging Shopper Trends
As shopper insights researchers, our work is focused on understanding consumer behavior in a retail environment. This can include studying…
Mind the Gap: The Bifurcation of Consumer Spending
If you’re old enough to make or spend money, you’ve probably been feeling the impacts of inflation. Recent information shows…
The Return of the Holiday Gathering
“Please pass the gravy!” As the year draws to a close, the cascade of close-knit holidays almost always means an increase in parties…
