Elevating Personalization: Redefining Value Beyond Price
In the world of retail, delivering value for shoppers extends far beyond competitive pricing and promotions; it hinges on how well your…
Brick and Mortar
Navigating Back to School Shopping: 2023 Shopper Behavior
In the ever-evolving landscape of back to school (BTS) shopping, gaining a comprehensive understanding of shopper behavior, preferences,…
Case Study – Haircare – Path to Purchase
The Challenge: Haircare stands as a crucial category for a manufacturer affiliated with a pharmacy retailer in the North American market.…
Case Study – POSM Testing – Alcoholic Beverage
The Challenge: A worldwide leading spirits producer has observed a decrease in sales amid rising inflation, as consumers opt for more…