How to Optimize Signage Placement
One area of in-store communication planning is overlooked more than any other. Not the message, nor the choice of media, but the placement…
Brick and Mortar
Connecting Beauty Brand and Retailer Trends
How do you know when summer is nearly here? When your knitted hats and mitts have settled to the bottom of the pile and your favorite sun…
Love in Every Aisle: Exploring In-Store Trends for Valentine’s Day
As February unfolds, the retail landscape is adorned with hues of red and pink, marking the onset of the season of love. Valentine’s…
Case Study – Planogram Testing with Sanofi
The Challenge: Sanofi sought a thorough recommendation for an allergy-specific planogram to introduce at a retailer. Ultimately, the ideal…
