The Challenge:
Sanofi sought a thorough recommendation for an allergy-specific planogram to introduce at a retailer.
Ultimately, the ideal planogram would boost category sales, enhance shopper navigation, and drive sales for key brands.
The winning planogram would serve as the foundation for more detailed recommendations within the retailer.
Our Approach:
A national sample of Americans was utilized to compare the test planogram against the current planogram through an online monadic approach.
The study involved interactive digital shelf shopping and online eye tracking, employing virtual reality technology online.
The Impact:
The test aisle met all essential action standards and received a recommendation for implementation.
Despite significant modifications, it didn’t disrupt navigation ease. These changes actually enhanced the visibility and sales of key brands.
