A leading snack food company was experiencing declines with one of its established snack brands. They wanted to develop revised packaging that would have stronger standout in store and more strongly communicate their different flavor varieties.
What we did:
Conducted a central location at shelf packaging study where respondents shopped the shelf and wore eye tracking glasses. A range of different findability exercises were conducted followed by an in-depth interview.
The winning package was identified with recommended design modifications to further improve. Design was launched and the brand has successfully grown share and volume in market.