As we move into 2025, the retail world is changing. New technology, efforts to be more environmentally friendly, and customer demands are changing how businesses interact with their customers. 2024’s retail trends revealed…
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by our emotions.…
In the realm of shopper insights, decision trees serve as a vital tool for understanding the hierarchy of purchasing decisions made by consumers. These decision trees outline the ranking of various factors such as brand,…
Market Structure vs. Behavior-Based Decision Trees Read More »
Pricing and brand messaging are not as crucial to shopper behavior as they were initially thought to be. Wait, before this seems irrelevant, give us 2 minutes to explain. Science has proven that when shopping,…
The Reptilian Brain: The Key to Understanding Shopper Behavior Read More »
In order to understand shopper behavior, it’s integral to understand the decision-making process and reach consumers at the moment that most influences their decisions. Heuristics is a key concept to understand concerning the psychology of shopping.…
Heuristics and Shopper Behavior in Market Research – Part 1 Read More »
One area of in-store communication planning is overlooked more than any other. Not the message, nor the choice of media, but the placement of the communication message. An effective in-store sign should capture a shopper’s…
Only 15% of in-store signs are viewed. And of those, the viewing time is a scant 2 seconds. With statistics like that, it’s no surprise that brands and retailers must optimize every in-store sign in…
How To Design In-Store Signage to Maximize Attention Read More »
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