As we move into 2025, the retail world is changing. New technology, efforts to be more environmentally friendly, and customer demands are changing how businesses interact with their customers. 2024’s retail trends revealed…
Thanksgiving sets the stage for a season of gratitude and festivity; however, attention quickly shifts to the shopping extravaganzas that follow—Black Friday and Cyber Monday. These post-Thanksgiving days have transformed into more than just retail…
When the holiday season arrives each fall, retailers are eager to share with everyone the commercials they’ve labored over for months. The hope is they’ve created an ad with such strong emotional triggers that it…
Leveraging Emotional Triggers in Holiday Advertising Read More »
Whether people are planning for Diwali, Hannukah, and Christmas or looking far ahead to Valentine’s Day, Easter, and Father’s Day, qualitative insights are crucial for understanding the shopping behaviors they use to prepare for the…
Using Qualitative Insights to Understand the Holiday Shopper Read More »
During any holiday season, retailers need to understand the associated consumer behaviors and emotions in order to create marketing strategies that will have a positive impact on purchase behavior. When it comes to Halloween, that…
Decoding Halloween Customs: From Consumer Behavior to Candy Shopping Read More »
In 2003, when Starbucks hoped to create a new drink that could rival the success of their Peppermint Mocha, the Pumpkin Spice Latte was born. Today, as soon as the PSL, as its biggest fans…
3 Tactics that Make the Pumpkin Spice Latte a Fall Favorite Read More »
Market researchers have often used segmentation to understand different groups of consumers and to understand which groups to target. Historically, segmentations are category-focused and brands develop different target groups for their category, while trips are…
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