How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
Leveraging Emotional Triggers in Holiday Advertising
When the holiday season arrives each fall, retailers are eager to share with everyone the commercials they’ve labored over for months. The hope is they’ve created an ad with such strong emotional triggers that it…
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Using Qualitative Insights to Understand the Holiday Shopper
Whether people are planning for Diwali, Hannukah, and Christmas or looking far ahead to Valentine’s Day, Easter, and Father’s Day, qualitative insights are crucial for understanding the shopping behaviors they use to prepare for the…
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Decoding Halloween Customs: From Consumer Behavior to Candy Shopping
During any holiday season, retailers need to understand the associated consumer behaviors and emotions in order to create marketing strategies that will have a positive impact on purchase behavior. When it comes to Halloween, that…
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3 Tactics that Make the Pumpkin Spice Latte a Fall Favorite
In 2003, when Starbucks hoped to create a new drink that could rival the success of their Peppermint Mocha, the Pumpkin Spice Latte was born. Today, as soon as the PSL, as its biggest fans…
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Segmentation Relooked
Market researchers have often used segmentation to understand different groups of consumers and to understand which groups to target. Historically, segmentations are category-focused and brands develop different target groups for their category, while trips are…
Fostering Gen Z Brand Loyalty in a New Era
For decades, brand loyalty has stood as a fundamental aspect of successful business strategies. Yet, the loyalty landscape is currently undergoing a transformation, largely due to the advent of Generation Z. Born between the late…
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