As we move into 2025, the retail world is changing. New technology, efforts to be more environmentally friendly, and customer demands are changing how businesses interact with their customers. 2024’s retail trends revealed…
The checkout area has changed drastically during the pandemic. Our research shows that 74% of shoppers want this area redesigned. While the majority of shoppers, 69% appreciate the safety changes that have been made at…
Four Reasons to use Virtual Reality to Optimize your Front End Read More »
There’s a new Path to Purchase. Shoppers have turned increasingly to online shopping and curbside pick-up amidst the COVID-19 pandemic. We therefore now have a new experimental digital buyer with 70% of consumers buying on…
COVID-19 has affected how we do shopper research in both the short and mid-term. However, we know that for shopper testing “context is king”. It is imperative to test packaging, signage, and planograms in a…
The current pandemic has fundamentally altered shopper behavior. Behavioral shifts are multi-dimensional with many expected to remain as we all work through this crisis. To help contextualize these impacts, we have used our shopper behavior…
At Explorer, we have always used immersive environment testing to measure shopper behavior. As more research shifts to online, it is important to be able to understand and predict future shopper behavior. Our difference is…
Who’s next to you on the shelf? To successfully build a brand, it’s essential to have a thorough understanding of what products are shelved adjacent to your product. All the research and development that is…
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