How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
E-commerce Thumbnail Image Best Practices
E-commerce plays an increasingly important role in the marketing mix. In the first six months of 2020, e-commerce sales were up 30.1% from the same period in 2019 (digitalcommerce360.com). Expectations are that this strong growth…
Private Label Planogram Optimization
Due to high unemployment and increasing grocery prices caused by the global pandemic and supply shortages, the average consumer has less money to spend on groceries. They are looking for ways to make their dollars…
Three Approaches to Optimize Digital Touchpoints
The use of digital touchpoints with shoppers has steadily increased over the last 7 months and many of these new habits are here to stay. So, it’s more important than ever to understand how to…
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5 Ways to Use Virtual to Test Planograms
We’re often asked how to use virtual reality technologies to test different planogram concepts. Here are the top 5 ways virtual capabilities can be used to develop winning planograms. New Product Placement When new products…
Two ways to conduct virtual shopper research . . . you decide
There are choices when it comes to conducting virtual shopper research. When you say “VR” people tend to think about headset-based VR, but today you can also do online VR research. Fortunately, there is a…
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You probably need to rethink your Decision Tree
With the massive change in shopper behavior driven by the pandemic, we are seeing a change in Shopper Decision Trees. Shoppers have changed how they shop, when they shop, and what they buy — and…
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