How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
On Reflection:
Our Top 3 Blog Posts of 2020
As we head bravely into the new year with better times in mind, we look back at our top 3 most-viewed blog posts of 2020: #1 Does The New Normal Mean the End of Front-end…
Pandemic Influences
on New Year’s Resolutions
New Year’s resolutions are usually focused on fitness, finances, and weight loss born out of optimism and a can-do feeling as we usher in the New Year. As part of our holiday study, we asked…
10 Ways Grocery Shopping
Changed in 2020
For those of us who still prefer to go to the store for our groceries, our in-store behavior changed dramatically in 2020 due to the pandemic. Here are 10 ways COVID-19 shaped our grocery shopping…
Top Packaging Trends for 2020
2020 brought with it many new packaging design trends but here are 8 of the most popular. 1. Subscription-Influenced Packaging The Dollar Shave Club has been around a while, but new subscription services are popping…
Not Your Typical Black Friday
Just about everything looked different this year so we knew black Friday was going to be different as well. Given all the uncertainty, it’s hard to make predictions but here are the top trends so…
8 Trends to Watch For Retail in 2021
The new year brings with it predicting the retail trends for 2021. Here are eight trends to watch out for. 1. Online Stores Expanding into Offline While 2020 was a banner year for online sales,…
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