As we move into 2025, the retail world is changing. New technology, efforts to be more environmentally friendly, and customer demands are changing how businesses interact with their customers. 2024’s retail trends revealed…
We’re often asked how to use virtual reality technologies to test different planogram concepts. Here are the top 5 ways virtual capabilities can be used to develop winning planograms. New Product Placement When new products…
There are choices when it comes to conducting virtual shopper research. When you say “VR” people tend to think about headset-based VR, but today you can also do online VR research. Fortunately, there is a…
Two ways to conduct virtual shopper research . . . you decide Read More »
With the massive change in shopper behavior driven by the pandemic, we are seeing a change in Shopper Decision Trees. Shoppers have changed how they shop, when they shop, and what they buy — and…
As VR technology continues to improve, the cost savings that you can achieve with VR are becoming clear. These savings are beyond just the traditional marketing research budget and also include production development, global testing…
5 Ways to Save Money on Marketing Research with VR Read More »
Online vs. in-person research? The recurring question many of us face every time we launch a new research initiative. There are obvious benefits and drawbacks to both, depending on objectives. Online will yield quick answers,…
It is no surprise that the transition to a more digital path-to-purchase has been accelerated as a result of the ongoing pandemic. But, as this transition has been accelerated over the recent months, the key…
Is the shift to a digital path-to-purchase permanent? Read More »
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