How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
PackEXPRESS – Customized Agile Insights
“One size fits all” does not exist in the world of market research. What works for one project won’t necessarily work for another one, especially when speed is a factor. For initiatives like pre-screening large…
Easter Shopping Behaviors Report 2021
As part of our holiday shopping studies, we looked at Easter holiday shopping and planning behavior to help our clients better prepare for the following year. 2021 revealed some interesting behaviors that we think can…
How VR can Help with Consumer Decision Trees
Why do shoppers make the decisions they do at shelf? Why do they choose one item over another? How do out of stocks affect behavior? Buying occasion, shelf effects, store conditions and a host of…
What Effect has COVID-19 had on Sustainable Packaging?
People are paying more attention to packaging than ever before because of the pandemic. With so many people spending time at home and ordering more online they are more aware of the waste they create.…
What Effect has COVID-19 had on Sustainable Packaging? Read More »
VR Shopper Research – Online or In-person
Eventually, the economy will recover, and the pandemic will be behind us. Meanwhile, we’re finding that many of our clients are now thinking about their long-term strategies. In the last recession, a study from McKinsey…
The Digitization of the Path to Purchase
There’s no question that the COVID-19 pandemic has dramatically changed shopper behavior. More and more people are shopping online and the path to purchase has changed dramatically. Some figures cite staggering increases in online shopping…
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