How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
How to Communicate “Locally Grown”
As consumers become more aware of their health and the environment, locally grown foods are taking on a more important role. The question then becomes how to communicate the benefits to justify the higher cost…
Shopper Insights on the Ponderings from the Perch Podcast
Striving to be best in class in a world where consumer preferences are constantly changing can be difficult. Today’s consumer often cares more about the sustainability of product packaging than how visually appealing it is.…
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2021 Holiday Shopping Retrospective
Since 2019, Explorer has completed an annual holiday shopping study to understand how Americans are preparing, shopping, and celebrating the holiday season (Thanksgiving through to New Years). Our Shopper Insights Report on 2021 Holiday Shopping…
How Direct-to-Consumer Retail Companies Can Succeed in 2022
When we think of direct-to-consumer companies we think of early adopters like The Dollar Shave Club, Warby Parker, and Casper. When few brands were willing to break from tradition these companies risked everything to create…
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8 Ways Retail and E-commerce Will Change in 2022
The changes to retail and E-commerce will continue as we enter into 2022. This is what our team of experts believe the biggest changes will be in the upcoming year. 1. Digital grows even more…
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Heuristics and Shopper Behavior in Market Research – Part 2
It’s essential to understand how to influence decision making in order to move to a shopper-centric organization.
…
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