How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
The Shift to Thrift
Dreading the cost of having to buy our 18-year-old daughter a prom dress, we were delighted when she found the perfect dress at a second hand clothing store for only $80! For our daughter and…
Chris Whitaker – Intellicast Podcast – Shopper Insights and Trends
Chris Whitaker, partner at Explorer Research joins the Intellicast Podcast to talk about some of the changes that have been going on within shopper insights due to the pandemic, as well as some shopper/consumer trends…
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What the Metaverse Means for Retail
Just as smartphones and social media had their skeptics in the beginning, so does the metaverse. The difference is that the metaverse is not a single innovation but rather a culmination of many that are…
What Will the Store of the Future Look Like?
As retail experience experts who interact daily with stores, manufacturers, and shoppers, one of the most enduring questions we field is “What does the future of the store look like?” We love this question because…
What “Locally Grown” Means to Your Customers
The locally grown trend According to Packaged Facts, a food industry research company, sales of local foods were expected to increase to $20 billion by 2019, up from $5 billion in 2008. Increasingly consumers seek…
Does Product Origin Matter to Consumers?
Is your brand image suffering because you’re not promoting where it’s made? Do consumers really care? Is purchase decision driven by where a product is manufactured? In an age where millennials value authenticity, these are…
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