How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
How to Influence Impulse Buying Behavior in the New Normal
Post-pandemic tendencies have swayed consumers’ shopping behaviors drastically. Shoppers have stopped impulse-buying products at the registers and opted for online shopping exclusively. This decline in the front-end impulse buy has affected how companies are restructuring…
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Shopper Substitution and the Budget Conscious Consumer
Inflation has hit a 40-year high at 8.5%. This has caused shoppers to change how they evaluate food and lifestyle choices as they can’t afford the same things with the same frequency as they did…
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How Inflation is Affecting Shopper Behavior
Sixty-five percent of shoppers are changing their shopping behavior because of inflation. We have all felt the impact of recent inflation whether at the gas pump or at the grocery store. At Explorer, we wanted…
Principles for a Successful Retail Shelf Planogram
In a post-pandemic world where retailers have shifted their focus to online shopping models, visualization is imperative in generating sales within storefronts. It’s critical where items are placed on a shelf, where that shelf is…
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7 Tips for Communicating Sustainability
Delivering better customer experiences to the eco-conscious consumer is of paramount importance. According to WSJ, “64% of consumers list recycling and reusing among their top three concerns” which spells it out pretty clearly: brands are…
Sustainable Packaging Trends in 2022
One of the most important concerns to consumers right now when buying products is sustainability. Our recent sustainability research shows that packaging design, including minimal and recyclable packaging are the top influences for shoppers concerned…
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