How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
What “Corporate Social Responsibility” Means to Your Customers
Climate change. Deforestation. Food and water scarcity. Pollution. Gender and racial inequity…it’s no secret that we live in an unprecedented era of social and environmental turbulence. Our social media timelines are overflowing with news stories…
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7 Tips for Developing a Socially Conscious Brand
Consumers are keen on purchasing from brands that align with the causes that matter to them. Before buying a product, they are also more likely to research the culture of a company and the causes…
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Apps with a Social Conscious
These days, there are apps for just about everything. Whether you need a ride to go somewhere, order food, or figure out what plant that is in your backyard there’s an app for it. Thankfully,…
Cutting Edge Shopper Insights with Explorer’s Shopper Lab
As the world slowly emerges from the gloom of the pandemic, shoppers are making a return to stores. Although online shopping plays a larger role now than it ever has, in-store shopping is still a…
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5 Ways Malls Can Change to Bring Shoppers Back
With mall foot traffic continuing still below pre-pandemic numbers and the continuing upswing in online shopping, rising gas prices, and the threat of inflation, malls are facing significant challenges when it comes to enticing shoppers.…
Brand vs. Private Label: The Battle is about to Get Tougher
Brands and private labels have co-existed for years. But with inflation reaching 40-year highs, shopper behavior is changing fast. Pricing and inflation are now overtaking sustainability as the number one concern for many shoppers and…
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