As we move into 2025, the retail world is changing. New technology, efforts to be more environmentally friendly, and customer demands are changing how businesses interact with their customers. 2024’s retail trends revealed…
Human decision-making can be complex, but there are guiding principles that help us better understand it. For instance, even the presentation of a choice can influence the way decisions are made. That’s called “Choice Architecture.”…
How Choice Architecture Affects Shopper Behavior Read More »
Climate change. Deforestation. Food and water scarcity. Pollution. Gender and racial inequity…it’s no secret that we live in an unprecedented era of social and environmental turbulence. Our social media timelines are overflowing with news stories…
What “Corporate Social Responsibility” Means to Your Customers Read More »
Consumers are keen on purchasing from brands that align with the causes that matter to them. Before buying a product, they are also more likely to research the culture of a company and the causes…
7 Tips for Developing a Socially Conscious Brand Read More »
These days, there are apps for just about everything. Whether you need a ride to go somewhere, order food, or figure out what plant that is in your backyard there’s an app for it. Thankfully,…
As the world slowly emerges from the gloom of the pandemic, shoppers are making a return to stores. Although online shopping plays a larger role now than it ever has, in-store shopping is still a…
Cutting Edge Shopper Insights with Explorer’s Shopper Lab Read More »
With mall foot traffic continuing still below pre-pandemic numbers and the continuing upswing in online shopping, rising gas prices, and the threat of inflation, malls are facing significant challenges when it comes to enticing shoppers.…
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