As we move into 2025, the retail world is changing. New technology, efforts to be more environmentally friendly, and customer demands are changing how businesses interact with their customers. 2024’s retail trends revealed…
Businesses use research to address specific problems, test markets, expand their understanding of the customer, refine marketing messages, find opportunities for growth, and so much more. That’s a lot of pressure. But, just like anyone…
How Explorer Research Delivers Insights Beyond Traditional Analytics Read More »
The cost of back-to-school shopping this year is definitely top of mind. With a possible recession looming and skyrocketing inflation, concerns about affordability and available inventory are ever-present. Many shoppers will be concerned about how…
Back to School Shopping Strategies for Brands in 2022 Read More »
The pandemic is still front of mind for brands across all categories, despite restrictions on shopping being largely a thing of the past. COVID-19’s impact on buyers’ ability to shop in-store lasted long enough that…
Brand Loyalty in Today’s World of Convenience Shopping Read More »
Despite the popularity of online shopping, if there’s one thing brick and mortar stores do well, it’s encourage impulse purchasing. Shoppers are lured into buying drinks, snacks, and magazines as they wait in line to…
Staying top of mind is no mean feat for brands in the 21st century, with the sheer volume of competitor noise in the marketplace. Adding yet more complexity to the brand manager’s role is the…
Benefit of Mixed Methods in Understanding Shopping Behavior Read More »
The shopper journey has forever changed as the digital world has transformed how people shop. The internet allows people to research products online which means shoppers start their shopping journey even before entering a store.…
The Power of the Non-Conscious in Today’s Shopper Journey Read More »
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