How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
Back to School Shopping Strategies for Brands in 2022
The cost of back-to-school shopping this year is definitely top of mind. With a possible recession looming and skyrocketing inflation, concerns about affordability and available inventory are ever-present. Many shoppers will be concerned about how…
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Brand Loyalty in Today’s World of Convenience Shopping
The pandemic is still front of mind for brands across all categories, despite restrictions on shopping being largely a thing of the past. COVID-19’s impact on buyers’ ability to shop in-store lasted long enough that…
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6 Ways to Encourage Impulse Purchasing Online
Despite the popularity of online shopping, if there’s one thing brick and mortar stores do well, it’s encourage impulse purchasing. Shoppers are lured into buying drinks, snacks, and magazines as they wait in line to…
Benefit of Mixed Methods in Understanding Shopping Behavior
Staying top of mind is no mean feat for brands in the 21st century, with the sheer volume of competitor noise in the marketplace. Adding yet more complexity to the brand manager’s role is the…
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The Power of the Non-Conscious in Today’s Shopper Journey
The shopper journey has forever changed as the digital world has transformed how people shop. The internet allows people to research products online which means shoppers start their shopping journey even before entering a store.…
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How Choice Architecture Affects Shopper Behavior
Human decision-making can be complex, but there are guiding principles that help us better understand it. For instance, even the presentation of a choice can influence the way decisions are made. That’s called “Choice Architecture.”…
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