How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
Agile Research for Today’s Supply Chain Challenges
Every business wants to be agile in today’s market, but what exactly does that mean? One thing all market researchers can agree on is that nothing is a given these days. Shoppers are unpredictable. Traditional…
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Navigating Halloween Shortage & Demand
It’s that time of year again. The holiday season’s herald, Halloween, is upon us and that’s got many a brand manager all aflutter about how inflation and (GASP!) candy shortages are going to affect margins…
How Syndicated Market Research Reports Inspire New Hypotheses
Almost every aspect of the shopper experience has changed recently and it’s hard for brands to keep up. From the rise of online shopping to the global pandemic, record inflation, and increased pressure on household…
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Agility for Inflationary Times and the Future of Retail
As researchers and consumer insights specialists are all too aware, shopper behavior is changing. And it’s changing rapidly. What started with the global pandemic (lockdowns, job losses, health problems) was further catalyzed by record-high inflation…
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Virtual Reality as an Agile Research Testing Solution
When it comes to measuring shopper behavior , the most realistic environment yields the best results; however, in some cases, testing in-store is not a viable environment for conducting shopper research. Setting up experimental designs…
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How Explorer Research Delivers Insights Beyond Traditional Analytics
Businesses use research to address specific problems, test markets, expand their understanding of the customer, refine marketing messages, find opportunities for growth, and so much more. That’s a lot of pressure. But, just like anyone…
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