As we move into 2025, the retail world is changing. New technology, efforts to be more environmentally friendly, and customer demands are changing how businesses interact with their customers. 2024’s retail trends revealed…
OUT OF STOCK is a message no shopper wants to see – least of all when they’re on the annual hunt for holiday-related items. This year, suppliers and retailers are facing a number of shortages…
Every business wants to be agile in today’s market, but what exactly does that mean? One thing all market researchers can agree on is that nothing is a given these days. Shoppers are unpredictable. Traditional…
Agile Research for Today’s Supply Chain Challenges Read More »
It’s that time of year again. The holiday season’s herald, Halloween, is upon us and that’s got many a brand manager all aflutter about how inflation and (GASP!) candy shortages are going to affect margins…
Almost every aspect of the shopper experience has changed recently and it’s hard for brands to keep up. From the rise of online shopping to the global pandemic, record inflation, and increased pressure on household…
How Syndicated Market Research Reports Inspire New Hypotheses Read More »
As researchers and consumer insights specialists are all too aware, shopper behavior is changing. And it’s changing rapidly. What started with the global pandemic (lockdowns, job losses, health problems) was further catalyzed by record-high inflation…
Agility for Inflationary Times and the Future of Retail Read More »
When it comes to measuring shopper behavior , the most realistic environment yields the best results; however, in some cases, testing in-store is not a viable environment for conducting shopper research. Setting up experimental designs…
Virtual Reality as an Agile Research Testing Solution Read More »
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