How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
The Power of Eye Tracking for E-Commerce Shopper Insights
In a cutthroat digital market, it is now more important than ever for brands to really understand their customers. But consumer behavior and the decision-making process in an e-commerce setting vary greatly from the in-store…
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How our Shopper Activation Framework Identifies Insights on Sustainability
Sustainability: It’s a complex and multifaceted issue that has a widespread impact on businesses. It’s also becoming increasingly important in today’s competitive landscape. This is not just a trend; it is a movement that is…
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Eye Tracking in Sustainable Packaging Research
Shoppers are increasingly aware of the impact their purchasing decisions have on the environment. As shoppers continue to seek out environmentally friendly products and packaging, sustainability has become a critical issue to be solved. Packaging…
Using Shopper Activation Framework to Understand Omni
The rise of omnichannel shoppers has disrupted traditional retail models and created new opportunities for businesses. To understand this evolving landscape, our expert team at Explorer Research developed a Shopper Activation Framework that looks at…
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How SAF Maximizes Qualitative Research for Omnichannel Understanding
On The Importance of Understanding Omnichannel Shoppers: It’s an easy trap for brands to begin thinking of consumers in distinct buckets: online shoppers and in-store shoppers. But that’s not an accurate picture. Granted, there are…
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How Explorer Research Uncovers UX Insights for Better CX
The customer experience is the new battleground for retailers with an e-commerce presence. But even today, websites and apps take second place to traditional market research around the in-store shopper journey and path to purchase.…
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