As we move into 2025, the retail world is changing. New technology, efforts to be more environmentally friendly, and customer demands are changing how businesses interact with their customers. 2024’s retail trends revealed…
Historically, trips have been classified based on the total basket; for instance, a ‘Stock Up’ type trip is classified as a large, planned trip to prepare for the coming week, containing 15+ items and a…
How Shopper Activation Framework Identifies Online Behaviors Read More »
In a cutthroat digital market, it is now more important than ever for brands to really understand their customers. But consumer behavior and the decision-making process in an e-commerce setting vary greatly from the in-store…
The Power of Eye Tracking for E-Commerce Shopper Insights Read More »
Sustainability: It’s a complex and multifaceted issue that has a widespread impact on businesses. It’s also becoming increasingly important in today’s competitive landscape. This is not just a trend; it is a movement that is…
How our Shopper Activation Framework Identifies Insights on Sustainability Read More »
Shoppers are increasingly aware of the impact their purchasing decisions have on the environment. As shoppers continue to seek out environmentally friendly products and packaging, sustainability has become a critical issue to be solved. Packaging…
The rise of omnichannel shoppers has disrupted traditional retail models and created new opportunities for businesses. To understand this evolving landscape, our expert team at Explorer Research developed a Shopper Activation Framework that looks at…
Using Shopper Activation Framework to Understand Omni Read More »
On The Importance of Understanding Omnichannel Shoppers: It’s an easy trap for brands to begin thinking of consumers in distinct buckets: online shoppers and in-store shoppers. But that’s not an accurate picture. Granted, there are…
How SAF Maximizes Qualitative Research for Omnichannel Understanding Read More »
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