The following insights are based on a Sustainability Segmentation Report by Explorer’s parent company, Savanta. Gen Z’s Stance on Sustainability and Why Brands Should Pay Attention Raised in the era of climate change,…
Store-led sustainability campaigns can have a significant impact on both consumer behavior and brand perception, but their effectiveness depends on several factors, including consumer awareness, convenience, and perceived authenticity. Here’s a breakdown of key insights:…
Effectiveness of Store-led Sustainability Campaigns Read More »
We’ve all heard the horror stories of packaging changes that went wrong (Tropicana, Pantene, Celestial Seasonings). To avoid making the same mistakes here are 6 best practices to keep in mind when making pack changes:…
Top Mistakes to Avoid
When Redesigning Your Packaging Read More »
It’s widely known that the best position on the shelf is at eye level and having your brand block on the left-hand side as people tend to read from left to right. Second best would…
Product packaging is the first branded “moment of truth” when customers see a product in-store. Packages are also featured in most brand communications whether that’s TV, digital, or in print. It’s a key component of…
How to Leverage Behavioral Research for Package Design Most of us default to buying brands that can be quickly seen and understood. We simply don’t have time to compare the options in a category. As…
Behavioral Research: The Key to Developing Great Packaging Read More »
Most in-store signage is not read or noticed by shoppers. Our research shows that typically between 15-20% of signs are noticed. So how do we explain this from a behavioral standpoint? The main reason is…
Behavioral Science Insights for more Effective Signage Design Read More »
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