Why retail brands that unify their customer data are pulling ahead, and what it takes to get there. There’s a well-established pattern in retail loyalty that’s worth examining more closely. Programs built on…
Your loyalty program is full of data. Is it full of loyal customers? Read More »
How insights leaders at retail brands are connecting behavioral research to customer activation, and why it matters. The tools available to insights teams have come a long way. Eye tracking, biometrics, virtual reality store environments…
Your shopper research is excellent. Does it change what happens after the purchase? Read More »
Why the next frontier in retail category strategy is customer-level predictions. Category management has always been a data-intensive discipline. Velocity figures, planogram performance, basket penetration, promotional uplift. The numbers that tell you what’s selling, where,…
Digital tools are now a familiar part of the in-store environment. QR codes on packaging. Screens at shelf. Interactive kiosks. Mobile prompts. Smart shelves. Retail media displays. Yet despite widespread adoption, many retailers and brands…
When Digital Tools Help Shoppers Decide — and When They Get Ignored Read More »
In-Store Retail Trends: What Shopper Behavior Is Telling Us Today Physical retail continues to evolve — not as a replacement for digital channels, but as a critical environment for decision-making, reassurance, and discovery. While online…
In-Store Retail Trends: Shopper Insights Shaping Store Design Read More »
Why Shopper Speed Matters More Than You Think It’s widely acknowledged that walking speed plays an influential role in shoppers’ purchasing decisions. But until now it was unclear what retailers could do to influence the…
Influencing Shopper Speed is a Nudge that can Increase Sales Read More »
Human decision-making can be complex, but there are guiding principles that help us better understand it. For instance, even the presentation of a choice can influence the way decisions are made. That’s called “Choice Architecture.”…
How Choice Architecture Affects Shopper Behavior Read More »
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