virtual reality grocery store shelves

5 Ways to Use Virtual to Test Planograms

We’re often asked how to use virtual reality technologies to test different planogram concepts. Here are the top 5 ways virtual capabilities can be used to develop winning planograms.

    1. New Product Placement
      When new products are launched it’s critical to know if they should be placed within a separate segment or mixed within brands. In a virtual world, new products can be easily rearranged to test out how the product would sell in each scenario.

    2. Brand Placement
      Certain brands sell better than others, but it’s important to understand which arrangements of a particular brand on shelf result in the highest sales. Virtual reality allows you to see what the customer will see ahead of time and learn how to place items on your shelf before setting it up in a physical store.

    3. Aisle Flow
      Shoppers are quick to abandon a specific purchase if they can’t easily navigate store aisles. Using virtual, 3D shelf segments can be moved and placed in different locations to improve aisle shopability. These layouts can then be tested with real shoppers before rearranging entire stores.

    4. Impact from End-cap
      Growing a new category means attracting new shoppers. End-caps and end of aisle fixtures and displays are a key way to draw in those new shoppers. Use virtual to quickly and cost-effectively test various end-of-aisle promotions to gauge the impact they’re having on foot traffic.

    5. Inventory Management
      Items that are out of stock can’t be purchased, plain and simple. Retail inventory systems are not always accurate. Using virtual, the allocation of product facings in relation to sales shares can be tested to better understand how to manage inventory.

Please contact us to learn more about how to use virtual reality to gain deeper insights around your next planogram.

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