Clients often ask how to use virtual reality technologies to test different planogram concepts. Here are the top 5 ways you can use virtual capabilities to develop winning planograms.
1. New Product Placement
When brands launch new products, it’s critical to decide whether to place them in a separate segment or mix them within existing brands. In a virtual world, teams can easily rearrange new products to test how they would sell in each scenario.
2. Brand Placement
Some brands outsell others, but you must understand which shelf arrangements drive the highest sales for a particular brand. Virtual reality lets you preview the customer’s experience and learn how to place items on your shelf before setting up a physical store.
3. Aisle Flow
Shoppers quickly abandon purchases when they can’t easily navigate store aisles. With virtual 3D tools, teams can move and place shelf segments in different locations to improve aisle shopability. They can then test these layouts with real shoppers before rearranging entire stores.
4. Impact from End-cap
Growing a new category requires attracting new shoppers. End-caps and end-of-aisle displays serve as critical touchpoints. Leverage virtual environments to efficiently test promotional strategies and assess their impact on foot traffic
5. Inventory Management
Out-of-stock items can’t be purchased, plain and simple. Retail inventory systems often lack accuracy. With virtual tools, you can test product facing allocations in relation to sales shares to better understand inventory management.
Please contact us to learn more about how to use virtual reality to gain deeper insights around your next planogram.
