Our package design research & testing includes conscious and nonconscious measures and uses in-situation environments to reliably determine which designs will be most successful in market.
Along all stages of the packaging journey we use in-situation environments. We utilize the latest behavioral science tools including implicit and direct questioning, eye tracking and other biometrics.
An Introduction to Packaging Research
Using a range of in-situation pre-design assessment techniques we help to inform the design brief and guide the process to be as effective and efficient as possible.
Different structures are assessed during early stage research. Different tools are used to measure nonconscious drivers of appeal and at-shelf standout creating a clear roadmap for future structural work.
Mid-Stage Screening & Optimization
Customized approaches utilizing a range of implicit techniques to uncover emotional resonance and identify opportunities to drive pack innovation.
Rapid Design Iteration
Using our in-house artists, rapid prototypes are developed and both conscious and nonconscious reactions are measured.
Quali-Quant approaches facilitate the rapid screening of different structures and graphics.
At-shelf Quantitative Validation
Via in-person interviews and/or web-based surveys. Quantitative validation is conducted in our shopper labs, mobile pop up labs or online. Eye-tracking, facial coding and other biometrics are used.