Shopper Lab Chicago

Our shopper lab in Chicago has the latest in shopper technology and the flexibility to test different environments, grocery, mass convenience as well as different product categories (CPG, Pharmaceutical, Electronics, Banking). The Explorer lab can accommodate up to a 60 foot run of shelving making it a flexible space for testing different retail environments.

Our Chicago facility is equipped with dedicated virtual reality and eye tracking capabilities. This facility is specially equipped for client viewing of virtual reality with real time feeds of eye-tracking outputs.

This facility has the latest in technology with cameras and 360 shopper viewing for the ultimate client experience. High ceilings and retail lighting makes our shopper lab the closest lab environment to a retail store.

Touch screens are ideal for testing different planograms and packaging options. Different options can be quickly changed to accommodate early stage testing of multiple options.

We partner with many technology firms and have leading technology in our labs for demonstration. Including beacons, digital signage, shopper apps, smart grocery carts and much more.

Chicago Shopper lab has a focus group facility. The facility is also equipped with a team training room for ideation sessions or team training.

explorer shopper lab Chicago


Shopper Lab Toronto

Explorer Toronto Shopper Lab was the first shopper lab in North America. We have continued with our leading edge thinking through creating the most high-tech labs in the research industry.

Explorer Shopper Lab Toronto consists of over 5,000 square feet (equivalent to approximately 600 linear feet of product display) that can be used to recreate real retail environments. Shoppers can walk through and interact with products just as they would on an actual shopping trip.

The lab uses cutting-edge technology to measure and observe every aspect of shopper activity in a simulated, fully trackable, confidential environment. Within this environment, observations, neuroscience testing, eye-tracking and interviews can all be conducted to gain a deeper understanding of shopper behavior.

Explorer Toronto Shopper lab has dedicated Virtual Reality capabilities. Explorer Virtual Reality is equipped with eye tracking to measure what is breaking through in the retail environment.

Explorer has staging capabilities and can create and customize the lab to different retail environments.

Explorer shopper lab is ideal for testing packaging, planogram, signage and store of the future initiatives. Also located in our Toronto facility is our test kitchen and usability labs which can accommodate path to purchase studies including online shopping, purchase and product usage.

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