Shopper Insights
Our Shopper Insights services use behavioral science and in-situation testing to help retailers and manufacturers achieve their goals for today’s physical and/or digital shopping challenges.
Explorer focuses on observing and measuring nonconscious drivers of shopping behavior through studies that take place online or in-store at our Shopper Lab test stores.
Planograms and Assortment
Our proprietary planogram testing approaches help identify the optimal planogram grounded in shopper behavior and compared against our database of planogram performance. Online immersive and in-person methodologies using eye tracking and behavioral purchase data help determine winning POG options.
Signage & Point-of-Sale Marketing
Signage & Point-of-Sale Marketing (POSM) via eye tracking to determine what is being noticed in store, we test signage, promotions and POSM. Tests are conducted in-situation either online in a Virtual Reality store, our shopper labs, or in the actual store environment.
Retail Design & Store of the Future
Our online research platforms are the perfect solution for measuring behavioral changes with section and store redesign initiatives. We can create multiple scenarios in virtual reality and all of our virtual environments include eye tracking and other behavioral measurements. When the need exists for a physical buildout, Explorer can also create different design concepts in our shopper labs or test in the actual store environment.
With all of our shopper research online or in-person key outputs include:
- Highly predictive planogram and shelf optimization recommendations that increase category and brand sales
- Implicit and explicit decision trees based on shopper behaviors and attitudes that inform sales driven shelf layouts and marketing activation recommendations
- POSM optimization including location, messaging and layout based on shopper pathways, eye tracking and message/design improvements
- Store/section of the future designs validated based on both sales and shopper engagement that will drive revenue and basket size
