Our shoplab shopper research services help manufacturers and retailers optimize the shopper experience both in the retail environment and along the greater path-to-purchase.
Our shoplab services help our clients deliver winning solutions for:
- Optimizing the Customer Journey (via behavioral observation and opportunity identification)
- Retail design (testing new store designs in Virtual Reality, 4K projection lab or in test locations)
- Planograms (via eye-tracking and shopping exercises)
- In-store Signage (via eye-tracking to determine what is being noticed in-store)
- In-store Promotion (measure the impact of in-store promotions)
- Merchandising and display solutions (optimizing design and placement of different merchandising solutions)