Shopper Insights
Our Shopper Insights services use behavioral science and in-situation testing to help retailers and manufacturers achieve their goals for today’s physical and/or digital shopping challenges.
Our Shopper Insights services use behavioral science and in-situation testing to help retailers and manufacturers achieve their goals for today’s physical and/or digital shopping challenges.
Signage & Point-of-Sale Marketing (POSM) via eye tracking to determine what is being noticed in store, we test signage, promotions and POSM. Tests are conducted in-situation either online in a Virtual Reality store, our shopper labs, or in the actual store environment.
Our online research platforms are the perfect solution for measuring behavioral changes with section and store redesign initiatives. We can create multiple scenarios in virtual reality and all of our virtual environments include eye tracking and other behavioral measurements. When the need exists for a physical buildout, Explorer can also create different design concepts in our shopper labs or test in the actual store environment.
720 East Butterfield Road,
Suite 110, Lombard, IL
60148
2425 Skymark Avenue,
Suite 5, Mississauga, ON
L4W 4Y6
See our contact page for our
global network of offices.
Chicago: 630-519-4681
Toronto: 905-629-4639
Toll Free: 1-855-251-5434