Shopper Labs
Our Shopper Lab in Chicago uses cutting-edge technology to measure and observe every aspect of shopper activity and is ideal for testing packaging, planogram, e-commerce and store of the future initiatives.
Explorer focuses on observing and measuring nonconscious drivers of behavior with shoppers, through a blended research approach using eye tracking and virtual reality. Our lab can test different environments (grocery, mass & convenience) as well as different product categories (CPG, Pharmaceutical, QSR, Electronics and Banking).
Explorer Shopper Lab
Our Shopper Lab has many different specialized areas for testing.
Virtual Reality
Our Virtual Reality lab allows for life-size testing of different environments and is fully equipped with eye tracking to capture what is being noticed. The green screen set-up in our labs allows for third person viewing of what the respondent is seeing and doing in the VR environment.
Explorer Media Room
The Explorer Media Room is designed to simulate real home environments making it ideal for media and digital research. It is fully equipped with all our biometric capabilities such as eye tracking and also features adjacent client viewing. Our media room is the ideal environment to test advertising across different platforms and capture how consumers really view and engage with your advertising. The living room design is also used to conduct focus groups and innovation sessions.
E-Commerce & Digital Usability
Explorer blends traditional usability tools with the latest in eye tracking and biometric testing to deliver superior insights. Our digital usability facility is ideal for testing of websites, online shopping and mobile platforms. We can deliver both qualitative and quantitative studies in this environment.
QSR Menu Board Testing Facility
Flexible staging capabilities allow us to create restaurant environments to test menu boards or overall design and layout. We can also utilize our projection capabilities to immerse consumers in different restaurant or quick service environments.
With the push of a button, we can immerse respondents into lifesize environments whether it is a store, restaurant or bank branch. Our life-size 4K projection technology provides the ultimate in flexibility to test reactions to different environments.
Focus Group Rooms
Our state of the art focus group rooms are equipped with cameras that capture each individual respondent’s reactions. Comfortable client viewing rooms with split screen close up viewing of each respondent enhance the research experience.
