Along all stages of the packaging journey we use online and in-situation environments. We also offer agile, quick-turn research with our PackEXPRESS™ method.

PackEXPRESS™ is our newest agile online solution to validate e-commerce
and physical retail packaging. Results are available in days. Find out more.

DISCOVER - Pre-Design Planning

Design Discovery

Using a range of in-situation pre-design assessment techniques we help to inform the design brief and guide the process to be as effective and efficient as possible. Online concept screening and mobile pack assessment help guide further development.

Structural Discovery

Different structures are assessed during early-stage research. Different online tools are used to measure nonconscious drivers of appeal and at-shelf standout creating a clear roadmap for future structural work.

Discover - pre-design planning

DEVELOP - Mid-Stage Screening & Optimization

Immersive Qualitative Research

Immersive Qualitative

Customized approaches utilizing a range of implicit techniques to uncover emotional resonance and identify opportunities to drive pack innovation. Our innovative qualitative research can immerse the moderator right in the environment you are testing.
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Rapid Design Iteration

Using our in-house artists, rapid prototypes are developed and both conscious and nonconscious reactions are measured.

Quali-Quant

Quali-Quant approaches facilitate the rapid screening of different structures and graphics. For online pack testing, we can combine with agile qual to bring forward the voice of the shopper.

DECIDE - Pre-Launch Confirmation

At-Shelf Qualitative Validation

Via online or in-person, quantitative validation is conducted in our shopper labs, mobile pop-up labs or online utilizing eye tracking, facial coding and other biometrics.

At Shelf Qualitative Validation

With all of our packaging research online or in-person key outputs include:

      • Inform initial design direction for further design development
      • Understanding of at-shelf performance including standout and purchases relative to the competition
      • In-depth eye tracking analysis including both shelf and individual packages to optimize packaging performance
      • Measurement of key brand communication attributes to ensure delivery versus design brief
      • Insightful recommendations to optimize packaging designs using our decades of packaging experience

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