Explorer’s packlab identifies packaging that is both breakthrough and compelling. We capture those in-the-moment reactions to different packaging options.

Explorer packlab brings a neuroscience perspective to packaging research, in addition to traditional metrics. These unique neuroscience techniques more accurately predict in-market success for your packaging.

Explorer Packlab


Most of the top CPG companies work with us to develop superior packaging. We help them with:

  • Baseline Audits (either consumer based audit or expert audit)
  • Qualitative Package development (to uncover opportunities and drive pack innovation)
  • Quali-Quant (to rapidly screen new pack structures and graphics)
  • At-shelf Quantitative Validation  (via in-person interviews and/or web-based surveys)
  • Usability Testing (In Explorer test kitchen)

packaging research

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