Medialab focuses on understanding in-situation reactions to different communication stimuli, resulting in stronger optimization opportunities.
Explorer uses neuroscience in our advertising testing as well as traditional communications metrics. Our unique neuroscience expertise uncovers specific optimization opportunities suitable for any type of communication.
Medialab helps our clients improve communications for:
- Television advertising (either animatic or finished creative)
- Digital and print creative testing (determine how to optimize creative)
- Media testing (measure how to optimize your media mix)
- Website design and usability (increase conversion through usability testing)
- Online shopping and mobile testing