How Emotions Affect Shopper Behavior
November 4, 2024
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are.…
How we're different . . .
1. Explorer are shopper experts. With decades of combined in-house research experience at brands like Kraft and PepsiCo, no one has the depth and breadth of experience that Explorer delivers.
2. We have the broadest range of immersive testing environments, which means we can provide the methodology (online, in-store, in-lab) that works best for your research objectives and budget.
3. Explorer are eye tracking experts with extensive analytic experience in understanding and interpreting shopper behavior – fundamental insights to drive business growth.
Our Clients
Explorer is proud to drive shopper growth for the world’s leading brands. We apply decades of expertise, immersive behavioral testing, and cutting-edge technology to build our client partnerships. Many of our clients are long-standing and Explorer has become a consultative partner driving growth across many different areas of our client’s business.
Here's what our clients say . . .
Stephen Bettencourt
Executive Director Retail Store and Pharmacy Insights
“The Explorer Research team has become a trusted and relied upon partner for our Consumer and Shopper Insights needs. The team is highly innovative and is expert in a large range of the latest research methodologies and technologies. Their insights and reporting are best in the industry and are truly actionable. I have used them steadily over the past 9 years and it would be difficult to estimate the number of decisions the organizations I’ve worked for have made or the sales increases we’ve experienced as a result of their findings and recommendations. They continually bring us closer to our shoppers and to executing new initiatives that are best positioned for success.”
Recent Blogs
Market Structure vs. Behavior-Based Decision Trees
November 4, 2024
In the realm of shopper insights, decision trees serve as a vital tool for understanding the hierarchy of purchasing decisions made by consumers. These decision…
Market Structure vs. Behavior-Based Decision Trees Read More »
The Reptilian Brain: The Key to Understanding Shopper Behavior
November 4, 2024
Pricing and brand messaging are not as crucial to shopper behavior as they were initially thought to be. Wait, before this seems irrelevant, give us…
The Reptilian Brain: The Key to Understanding Shopper Behavior Read More »
Learn More
Explorer Research emphasizes in-situation testing combined with a consultative approach to develop winning shopper strategies for our clients.
Built for data driven marketers and favoring the practical over the academic, our learning center will help your team become shopper marketing experts.
Read more about our case studies and how we helped other businesses, just like yours.
