1. Explorer are shopper experts. With decades of combined in-house research experience at brands like Kraft and PepsiCo, no one has the depth and breadth of experience that Explorer delivers.
2. We have the broadest range of immersive testing environments, which means we can provide the methodology (online, in-store, in-lab) that works best for your research objectives and budget.
3. Explorer are eye tracking experts with extensive analytic experience in understanding and interpreting shopper behavior – fundamental insights to drive business growth.
Explorer is proud to drive shopper growth for the world’s leading brands. We apply decades of expertise, immersive behavioral testing, and cutting-edge technology to build our client partnerships. Many of our clients are long-standing and Explorer has become a consultative partner driving growth across many different areas of our client’s business.
Stephen Bettencourt
Executive Director Retail Store and Pharmacy Insights
“The Explorer Research team has become a trusted and relied upon partner for our Consumer and Shopper Insights needs. The team is highly innovative and is expert in a large range of the latest research methodologies and technologies. Their insights and reporting are best in the industry and are truly actionable. I have used them steadily over the past 9 years and it would be difficult to estimate the number of decisions the organizations I’ve worked for have made or the sales increases we’ve experienced as a result of their findings and recommendations. They continually bring us closer to our shoppers and to executing new initiatives that are best positioned for success.”
We’ve all heard the horror stories of packaging changes that went wrong (Tropicana, Pantene, Celestial Seasonings). To avoid making the same mistakes here are 6…
Top Mistakes to Avoid
When Redesigning Your Packaging Read More »
It’s widely known that the best position on the shelf is at eye level and having your brand block on the left-hand side as people…
Product packaging is the first branded “moment of truth” when customers see a product in-store. Packages are also featured in most brand communications whether that’s…
Explorer Research emphasizes in-situation testing combined with a consultative approach to develop winning shopper strategies for our clients.
Built for data driven marketers and favoring the practical over the academic, our learning center will help your team become shopper marketing experts.
Read more about our case studies and how we helped other businesses, just like yours.
720 East Butterfield Road,
Suite 110, Lombard, IL
60148
2425 Skymark Avenue,
Suite 5, Mississauga, ON
L4W 4Y6
See our contact page for our
global network of offices.
Chicago: 630-519-4681
Toronto: 905-629-4639
Toll Free: 1-855-251-5434
