A framework, that helps you better target shopper and trip opportunities to drive sales. As part of every Explorer study we include this framework to identify opportunities for your brand.
A framework, quantifying years of shopper theory, that helps you better target shopper and trip opportunities. A wholistic behavioral perspective built on 30,000 shopping trips, taking emotional and rational drivers into consideration.
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This framework looks at shoppers from a holistic standpoint, not just on a category basis so we can really understand your customers’ motivations and behaviors. In addition, we look at the trip motivators at the individual category level, not just total trip. We go beyond ‘stock up trip’, ‘fill in trip’, etc., which allows us to identify opportunities that may have been missed.
The power of our Shopper Activation Framework works in tandem with your existing segmentation(s), or on its own to optimize activation opportunities at both a strategic and tactical level.
The Shopper Activation Framework can prioritize brand, category, and channel opportunities, based on size of prize.
Key Benefits
- Identifies opportunities that may have been missed with narrower category-only views
- Links behaviors with motivations to drive sales
- Understanding behaviors and motivations by channel significantly enhances opportunities to increase sales
- Enables precise targeting, to ensure you only activate/spend with shoppers who are open to your messaging
Contact us today for a complimentary overview of your category.
