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The Explorer Difference

Our online 3D VR approach mimics the actual store environment, and utilizes the latest technology to provide in-depth behavioral metrics. Respondent controls are intuitive, familiar, and natural. This online approach is powered by the same ReadySet platform as our fully immersive VR option, and is great for quick, cost-effective, and broad research needs.

grocery shelf rendered using 3D virtual reality

In-depth Behavioral Metrics:

  • How are respondents navigating the shelf?
  • What are they noticing?
  • What are they not noticing?
  • What are they buying?
Attitudinal Metrics

Attitudinal Metrics:

  • How do they perceive the shelf?
  • What do they think of the package?
  • How could the signage be more impactful?

Key Outputs

In-depth Behavioral Metrics:

  • Path tracking
  • Eye tracking
  • Mouse movement recordings
  • “Pick-ups” from the shelf
  • “Purchases” from the shelf
  • Find times

Attitudinal Metrics:

  • Purchase Intent
  • Likeability
  • Functional and emotional batteries
  • Ease of navigation
  • Open ends

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