Neha Yadav
Vice President
Neha is passionate about translating complex data into actionable strategies that drive brand growth. With over 17 years of global experience spanning North America, EMEA, and APAC, she has partnered with clients across CPG, automotive, telecom, retail, financial services and durables.
Her leverages deep category and cultural fluency to embed meaningful insights into brand and retail strategy, leading end-to-end research programs using a diverse range of methodologies including shopper journey mapping, segmentation, usage & attitudes, brand health tracking, conjoint analysis, messaging & signage optimization, portfolio / menu optimization, and innovation testing.