Technology and Science are at the core of what Explorer does. Behavioral science provides insights that are far more accurate and actionable than traditional conscious techniques alone.
Your eyes don’t lie, making Eye Tracking extremely useful. Thirty percent of brain neurons control our eyes. Compare this to just two percent that controls our hearing. Your eye makes 150,000 fixations per day. Because our eyes tell us so much, Eye Tracking is a core piece of the Explorer Neuroscience toolkit. Offering a number of insightful metrics, Eye Tracking is an affordable and insightful way to gain a deeper understanding of how people actually react with the physical environment around them.
Anytime one of the billion Neurons in the brain fires it creates an electrical signal. EEG measures this signal on the scalp. Combinations of different brain wave signals are correlated with different emotions and behaviors.
EEG provides a deeper understanding of a person’s response to different stimuli. It is a crucial part of a number of Explorer studies, including Explorer MediaLab, which enables us to understand exactly what elements of different advertisements work, and how to optimize.
Observation is at the core of all science. At Explorer, our research is grounded in observational science. Whether it is through the eyes of Explorer’s “trackers” or through the lenses of our cameras, we observe how humans interact with their environments. Whether for shopping, financial institutions, car dealerships, traveling, eating, or leisure, we measure these activities with quantitative metrics. In our database we have over 400,000 observations. These metrics, along with our understanding of the nuances of behavior, are at the heart of our observational science.
When we experience an emotion it triggers an involuntary facial expression. There are six universal facial expressions. Explorer’s Facial Coding technology identifies the emotions a respondent is going through, simply by watching their face. Facial coding can be used for advertising, signage testing, retail design or usability testing.
Galvanic Skin Response (GSR)
When we react to different stimuli we ‘sweat’. This is controlled by our central nervous system. And that’s what Galvanic Skin Response measures. It provides another key metric, allowing us to understand the true reaction to different stimuli. In conjunction with other Neuro metrics, GSR adds another level of consumer understanding.
Through the lens of our cameras we can observe and analyze behavior using video observation. How people are moving throughout an environment, how long they take, where they stop and what they interact with. Video observation is ideal for developing store design and merchandising strategies.
Your voice reveals a lot about your emotional state. Voice analysis uncovers the pitch, timing, pauses, volume and energy of your voice, all which can reveal how you are feeling. We use voice analysis to understand emotions and feelings of respondents.
Video Store Tour
We use video store tours through different environments either online or in our Life Size Video labs. We combine these video store tours with Eye Tracking and Facial Coding to understand what is breaking through and being noticed and what is generating a positive response.
Our mobile technology allows people to post pictures and videos to capture their “in the moment” reactions. This gives our clients insights into real-time behavior and feelings. As part of our media testing methodology respondents provide feedback as they experience each touchpoint.