Ken Field

Ken is a Senior Vice President at Explorer Research in charge of research operations, advanced analytics, and development & innovation. He has over a decade of market research experience in both buyer and supplier roles. Prior to Explorer Research he worked as an independent consultant providing advanced analytics and custom research services, and before that, led beverage alcohol and cannabis tracking research at Ipsos. Ken has a wide range of methodological and analytics experience ranging from consumption tracking and demand space development to segmentation and choice-modeling. Outside of Explorer Research, he currently teaches undergraduate market research methods at the University of Guelph.