Insider's Guide to
Did you know that only 15% of in-store signage is viewed by shoppers?
Effective in-store signage design can convey branding, provide navigation, spark inspiration, and share information that informs tangible consumer action. However, we often see signs that can and should be optimized.
At Explorer, we’ve collected 9 signage design principles that our clients use to increase signage viewership. This guide teaches about optimal signage color, shape, size, placement, imagery and more. Download now, and learn the simple rules to optimize your signage performance.
